Lainey Dot is a small start up company that offers unique handmade crafts. Ranging from home accessories such as doorstops to cushions. Previously they had only been active on social platforms and were looking to expand their business. They wanted a beautifully crafted site to match their unique identity and one that could grow with their business. The challenge when working with any startup is working with limited initial resources but knowing this will expand in the future, allowing room in the design for them to thrive.
We designed a vintage style yet modern and clean website to showcase their unique custom products. The main feature of the homepage is the creations gallery to inspire the visitor with ideas for their order. An important priority for us is that the visitor can navigate through the site with ease, so we made a very simple, clean design to accommodate this. Due to the nature of the business, they required that every visitor contact them before the orders so we added many features to cater this including call to actions to optimise visitor conversion. With Lainey dots already successful social websites, we constructed the site to be focused on the connection of all platforms. We created product pages with the ability to pick a custom fabric, a masonry grid gallery to search through the creations by type as well as a contact page with an enquiry form to place orders and find out more. By customising the wordpress content management system we made it user friendly so that updating new products and content is simple and fast.